Celebrating 30 Years of Kitepower: A Journey of Passion and Kitesurfing

Welcome to our special 30th-anniversary celebration at Kitepower! As we mark this significant milestone, we invite you to take a nostalgic flight with us, revisiting the humble beginnings and exciting evolution of Australia’s largest family-owned kite business.


Our Story Begins in 1993

Founded on the spirit of adventure and family, Kitepower began its journey in Geelong/Djilang, Victoria, a place deeply rooted in Wathaurong Country. Our founders, Steve McCormack, Julie Nagorcka, and Peace McCormack, along with Julie's son, Goshen Watts, initially sparked their passion for kites in 1991, selling, repairing, and flying kites throughout Geelong and as far as South Australia and also QLD and NSW..

From our first retail location, now a fond memory, we have grown and relocated to the vibrant community of Sans Souci/Sydney/Bediagal Clan Country. Here, alongside our thriving online store, we continue to celebrate and share the joy of kites and kiteboarding with enthusiasts across the nation and beyond.


Our Passion for Kite Flying

At Kitepower, our heart lies in promoting the sheer joy and numerous health benefits of kite flying. From the simple delights of single-line kites for children to the adrenaline-packed world of kitesurfing, hydrofoiling, and Wing foiling, our aim has always been to enrich lives through this ever evolving sport.

Throughout the years, Kitepower has been a proud founder and supporter of various kite organizations, such as the Australian Kite Society, Kiteboarding Australia, and many more, fostering a strong community of kite enthusiasts.


The Power of Kites: A Personal Note from Steve McCormack

"Kite flying brings a unique sense of joy and transformation," shares Steve, our founder. The name 'Kitepower' reflects the profound impact kiting has had on my life and the lives of many others. From my first exhilarating experience with a stunt kite back in 1991 to the countless individuals I've seen inspired by the sport, kiting is not just a hobby—it's a lifestyle and often a lifelong escape to get outdoors and play with the wind.


Our Evolution and Sustainable Commitment

From leasing our first shop in 1993 to expanding and refining our business across Australia, our journey has been one of continuous growth and learning. Our commitment to sustainability is at the forefront of our operations, as we strive to minimize our environmental impact while maximizing the joys of kite flying.


A Special Thank You to Our Community

As we celebrate these 30 wonderful years, our hearts are full of gratitude for your unwavering support. Your loyalty has not only fueled our growth but has also been instrumental in creating a vibrant kiteflying and kitesurfing community. We want to offer our loyal customers limited edition 30th-anniversary T-shirt + giveaways as a token of our appreciation. This is our way of saying thank you and inviting you to continue this action packed and wind driven journey with us.

Looking Ahead

As we set our sights on the future, we are excited for more adventures, innovations, and the continued growth of our kitesurfing, foiling and kiting sports. We promise to keep delivering the high-quality products and exceptional service you’ve come to expect from Kitepower.

Thank you for being an integral part of our story. Here’s to more good winds!

With warm regards,

Steve McCormack and the Kitepower Team